Tensor Media is a consulting firm located in Canada's Innovation and Technology Triangle in Waterloo, Ontario. Founded in early 2006, Tensor Media started out developing custom extensions for the Joomla content management system including Vivid Content, a multi-functional slideshow extension. Due to its populatrity the Vivid Content extension was completely re-built in late 2007. The Vivid Content extension is used by web sites world wide. In late 2006 Tensor Media launched Joomla Ads, an online advertising platform. Joomla Ads provides affordable online advertising. Today, Tensor Media provides a broad range of specialized new media and information technology consulting and training services. Tensor Media maintains the web technology blog Tech Strut.